Concepting a Logo and Branding for our new Treasured Characters’ line was soooo much fun for Graphic Designer Anne Hillenbrand! Since it’s a Toddler Line, she gathered inspiration from little kid’s felt projects and adorable hand-crafted toys. Anything that had to do with crafts played a part in the homemade look of this logo. We decided to take the felt look and push it further…creating an atmosphere for the classic costumes to merge with. What resulted was a fun trick-or-treat scene with whimsical touches of Halloween bats, ghosts and pumpkins.
In Graphic Design, there can always be a clever way to solve a problem. At first, our Costume Confidential 8016 Evil Queen was going to have a scrollwork design for the embroidery. But then we decided to push it. Bring in some more personality to the character. Being inspired by evil queens, dragons and ornate wrought iron fences, an amazing solution was born! The Evil Queen’s embroidery morphs into a hidden dragon’s face. At first you might not see it, but that is the secret surprise that transforms a costume into a Treasure!
Graphic Designer, Anne Hillenbrand, … Being a Graphic Designer, I love putting my Designer’s OCD to good use. While finessing my Costume Confidential “Gold Key Collection” logo, I ran into a stumbling block. I couldn’t find the perfect font to capitalize the word “Key” in the logo. I searched in my collections and online for the perfect script, only to find odd serifs or complicated flourishes…Here’s where I love getting creative: Working with 3 different fonts, I was able to “frankenstien” an elegant solution for the logo. Voilà! …my custom font brought the Logo to LIFE!